Why Having a Mobile-Friendly Website Matters

Mobile friendliness, defined.

mo·bile adjective ˈmōbəl,ˈmōˌbīl/ able to move or be moved freely or easily.

friend·ly adjective fren(d)lē/ kind and pleasant.

Separately, these two words don’t carry much weight. When combined, they evolve into a term that most businesses should get to know very well.

But, what does mobile friendly actually mean?

Well, there’s a swath of articles out there today, defining “mobile friendly.” After some thorough research, we concluded the following snippet to be one of the best definitions.

“At its simplest, mobile-friendly design means your website’s information – images, texts, videos, links – is easily and readily accessible across all different platforms and, most particularly, on the much smaller screen of smartphones and tablets.” – Dan Engel, in a great blog from Mobile 1st

If your business is booming on referrals alone, Bravo, captain. You have truly made it. But hear us out…

Guess what, if your website isn’t mobile-friendly than you are missing out on potentially priceless connections that could result in sales. Today, people know what they want more than ever. And, with the sheer number of websites at our fingertips, people don’t have time to fuss around with a site that isn’t modern, functional, and easily navigable from their cell phone. If they can’t make yours work? They’ll go somewhere else.

Investing in websites, content creation, social selling and face to face meetings are all crucial components of a greater sales strategy. Any effort to generate business should funnel prospects to your website to gain a new lead opportunity! 

PayPal.com wrote a piece on Mobile-Optimization which highlighted some key components of a mobile-friendly site. 

  • Require less scrolling, data entry, taps/clicks, and zooming.
  • Feature easy-to-find “Add to cart” and “Checkout” buttons.
  • Support a wide range of devices – iPhones, Android phones, various tablets, etc.
  • Use buttons that are big enough to tap easily on a small touchscreen.
  • Keep image use to a minimum, because images increase the time it takes for a page to load.
  • Use a simple payment process that requires less data entry; fewer checkout steps can mean fewer abandoned carts.
  • Implement strong mobile security.
  • Offer universal sign-in between PCs and wireless devices to seamlessly integrate both shopping methods. Source

User functionality aside, mobile-friendliness also affects your search rankings. Google announced last month that they were going to begin weighing a site’s mobility score as a major factor for rankings in their search index. 

So, how mobile-friendly is your website?

Let’s find out! Google has a free tool for grading your site’s mobile friendliness. Enter your site here: https://search.google.com/test/mobile-friendly

If it’s mobile friendly, we’re celebrating with ya (no, seriously – high-five!). If it’s not mobile friendly, that’s a big deal! Or rather, a big opportunity. Let’s get on the phone and get you up to speed. Or, if you really dislike the phone, email us.

One of our top priorities at Clear Elevation is building quality websites that are mobile-friendly and secure. With those two conditions met, we can truly get to work and begin creating something worthy of your vision. Visit our portfolio to see examples of our mobile-friendly sites. If you have any questions or you like what you see, contact our team.