I was given the opportunity to speak at the Roanoke Chamber last night. My presentation included some practical information about social media, reputation monitoring and how to engage our target audiences. The bottom line is that social media is a saturating part of our culture, and the more we understand it, the better we can promote our businesses and serve our clientele.
What are people saying about you? Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you a lot of money.
Studies show that negative comments posted online have almost double the impact of positive ones. As in traditional media, good news tends to be a by-line; bad news resonates and spreads. What’s different about the web and, in particular, the social web, is the speed and reach of it’s spread.
I gave 4 steps to the basics of social media monitoring:
- Setting up your own social media accounts
- Deciding what you want to track
- Setting up accounts with social media monitoring tools
- Engaging your target audience
Here is a list of the social media monitoring tools mentioned in my presentation: