Here we are again. At the beginning of a brand new year. Our pants may fit more snuggly than we’d like. We might want to better balance our personal finances. We may even be setting new educational goals for ourselves. But, what goals do we have for our small business, non-profit, corporation or organization?
As you look ahead, we at Clear Elevation would like to provide five helpful marketing tips to boost your brand and increase your sales.
- Your digital presence matters.
- Don’t forget about your past and current customers.
- Brainstorm new products and/or services you may be offer in the coming year.
- Get more involved.
- Tell your story.
Your digital presence matters.
A website is the fundamental core of your marketing success. According to a report conducted last year by Clutch, more than 25% of small businesses do not have a website. The fact that three quarters of small businesses DO have a website speaks volumes to the importance of having one. In addition to just having a web presence, it is critical to keep it up to date – not only in style but in content. Mobile devices dominate our society. Your website needs to be responsive – meaning, it adjusts to all mobile screen sizes appropriately. Keep up-to-date with your website’s effectiveness by checking analytics to see if its working well for you.
Your website is your most important social media channel. In addition, we recommend a consistent presence and voice on Facebook (it’s still king), Twitter, Instagram, LinkedIn – be wise about which channels best fit your offerings. If you are not sure how to get started or you simply don’t have time to manage it all, we at Clear Elevation can help plan and implement your social media!
Don’t forget about your past and current customers.
Sometimes we can be guilty about focusing solely on new sales. However, our past and current customers become our best marketing tool by the positive word-of-mouth they offer via their influence groups. Therefore, give them tools to equip them to spread the word about your products and services. First and foremost, make them know they are important to your company. Then, provide them with small incentives to help communicate about your business. The best part? Word-of-mouth marketing is FREE!
Brainstorm new products or services you may be able to offer in the coming year.
When I was in graduate school, I read an article about marketing myopia that opened my eyes. So many companies have gone under due to being myopic. Have you ever heard of a company called Kodak?! It is unlikely the next generation will know them as the pioneer in great photography. According to an article from Forbes, Kodak simply asked the wrong question. It was focused on its products, not on its customers. How might you best be able to meet the needs of your customer this year?
Get more involved.
Did you know that your community likely has a Chamber of Commerce? Did you know it also has business professional associations of which you can join? Your local area may also offer networking groups. All of these organizations or groups can help you communicate to opinion leaders in your community about your business. Take an hour out of your week to attend one of the events being offered. Join a volunteer group. Be part of a board of directors for a non-profit. Your exposure will grow as you become more involved in your community.
Tell your story.
When you buy a product online, do you take time first to read the reviews? We do! We want to know what others are saying about that new big-screen TV or the latest beauty product. Guess what? Your customers want to know what people are saying about you! Therefore, put your best stories forward. Ask current and past customers to provide testimonials about working with you. Share these stories on your website, on Facebook, and on any other social media channel on which you participate.
Clear Elevation would like to work with you to maximize your marketing efforts this year. Call Amy at (260) 673-5310 or email her at firstname.lastname@example.org.