What Exactly Is Inbound Marketing?

By January 12, 2016Uncategorized

You’ve likely heard the term “inbound marketing,” but what does it mean?

The answer is quite simple. It means marketing that brings prospects and clients in rather than you and your marketing team having to go out and get them.

It sounds too good to be true, right?

Here are some facts about inbound marketing. The term inbound, as defined by Merriam-Webster is, “Traveling into a place: inward bound.” We as businesses and organizations desire our customers to travel in – to be inward bound – into OUR doors! How, then, do we get them there? We generate the content in which they are most interested. We offer the products and services they desire most. And we communicate most effectively with them amongst our competition.

One way to generate content is via regular blog posting. It also requires consistent updating of websites, of social media channels, and of direct email campaigns. All of these things lead to increased SEO (search engine optimization). All of these things also generate leads. Leads, when nurtured well, turn into buying customers.

According to the featured graphic here, Hubspot says we need to nurture our people from the time they are “strangers” to our business all the way to equipping them to be our “promoters.” Each step of the way requires tweaking of tactics to achieve the overall strategy.

Clear Elevation specializes in inbound marketing. By keeping your website updated with keywords, by managing your social publishing, by targeting your customers through effective email marketing campaigns, and by surveying them and wooing them after purchase, we fill the marketing void often experienced by businesses and organizations.

Contact our team today!