…and, here’s why.
Video marketing is no longer up-and-coming. It is a necessary element to the marketing mix.
I recently met with Aaron Vogelwede of Lofthouse Films. It’s been on my mind for quite some time now how critically important video is in the marketing world. Meeting with Aaron verified a lot of things I already thought to be true.
According to Aaron and the team at Lofthouse, the following statements are true about video:
- By 2019, 80% of global internet consumption will be video content (85% in the United States) Cisco Visual Networking Index
- Video attracts 3 times as many monthly website visitors, doubles their time on site, and increases organic search by up to 157% Marketing Tech Blog
- Visitors who watch product videos are 85% more likely to buy than visitors who do not Marketing Tech Blog
- 92% of mobile video viewers share videos with others Hubspot
The question remains – why are so few of us utilizing this tool and using it well? I believe there may be a few reasons. One is the cost of producing a high-quality video. Another is the idea that measuring ROI is tricky. And, finally, many may think, “Once I have the video, how do I best use it to generate business?”
Let’s address these concerns one by one:
While it is true a high-quality video is not cheap, it is also true it may be one of the best investments you’ll ever make. By definition, an investment is something you put money into in hopes of receiving even more in return. If videos increase your search results by 157% (as stated above) and 85% of those who view your videos are more likely to buy, I’d say this is a pretty wise investment.
For those of us in the marketing world, it is some times difficult to produce quantitative results for our clients when it comes to ROI. Metrics used in Google Analytics and insights provided by Facebook, Twitter, Instagram, etc. help alleviate this challenge. We can provide our clients with solid results based on how and where they place video thanks to these insight tools.
Finally, let us help you determine where to best place video. We will research your target marketing to determine where your perfect customers spend their time. Once that information is better understood, we will help you make the placements for these brand new, high-quality, story-telling videos.
Contact us today to get started on your video adventure.